Instagram Truths

Post regularly

Repetition matters more than frequency

People like routine

Your audience wants you to publish to a rhythm

Getting this right is like sweet nectar on the senses


1 pictures every other day works better than

sporadically putting 5 up at once

Make this a habit so you don’t have to think about it

This practise creates habitual viewers

who are more likely to stick around

Wear shoes

Not your shoes silly

The shoes of your audience

Why would they want to look at your account?

What do they need to see?

Get your empathy juices going

Walk around in their shoes and think about the answers

Then use this to make your account even better